An Investigation of Chinese Audiences’ Attitude and Purchase Intention towards Product Placement in Reality Television Shows

QR Code

An Investigation of Chinese Audiences’ Attitude and Purchase Intention towards Product Placement in Reality Television Shows

As a popular alternative advertising format to reach customers, product placement has been increasingly important in marketing practices, such as product promotion, and many studies have investigated consumers’ attitude towards product placement in American movies. However, few researches have used...

Full description

Bibliographic Details
Main Author:	Chen, Shanwen
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2020
Online Access:	https://eprints.nottingham.ac.uk/63480/

Similar Items

An Investigation of Chinese Audiences’ Attitude and Purchase Intention towards Product Placement in Reality Television Shows
by: Chen, Shanwen
Published: (2020)

Comparison of the Chinese Audience Attitude to Integrated Product Placement and Non-Integrated Product Placement
by: CUI, YING
Published: (2017)

Feeling bad can be good?: audience research on Korean reality makeover shows, Get It Beauty and The Body Show
by: Lee, Jin, et al.
Published: (2017)

Television talk shows and the public sphere
by: Juliana Abdul Wahab,
Published: (2011)

The effectiveness of television commercial toward Malaysian Audiences' Behavior / Amirul Asyraf Azman
by: Azman, Amirul Asyraf
Published: (2018)

The impact of social media advertising on audience trust and purchase intentions
by: Quek, Xiao Tong
Published: (2024)

The accidental audience: industrial management of unexpected television viewerships
by: Burdfield, Claire
Published: (2017)

Product placement on UK television: Is the expenditure worth the outcome?
by: Joyce, Lydia
Published: (2013)

Religiosity and its impact on Twitter use and viewing of Islamic reality television shows among university students in Malaysia
by: Tengku Mohd Azzman Shariffadeen, Tengku Siti Aisha, et al.
Published: (2018)

‘Show us your moves’: trade rituals of television marketing
by: Grainge, Paul, et al.
Published: (2015)

Investigating Female Shoppers’ Attitude and Purchase Intention toward Green Cosmetics in South Africa
by: Shimul, Anwar Sadat, et al.
Published: (2022)

The Television Audience In Batu Pahat: A Study Of Viewers’ Characteristics And Viewing Patterns
by: Leu, Siew Ying
Published: (1982)

Use of virtual reality in residential estate marketing toward house purchasing intention
by: Azmi, Athira
Published: (2021)

The Chinese Television Industry
by: Keane, Michael
Published: (2015)

The Effect of Co-branding Strategy on Impulse Purchase Intention and Attitudes towards Parent Brands in Chinese Sneaker Industry
by: Wu, Zhennan
Published: (2020)

Preliminary study on the gratification and continuance intention of Chinese audiences in relation to online film festivals
by: Yang, Yening, et al.
Published: (2024)

The moderators of attitudes and purchase intentions towards counterfeits of luxury brands
by: Teah, Min, et al.
Published: (2009)

The effect of ad appeal in influencing attitudes and purchase intentions toward green products
by: Jiawen, Fan
Published: (2020)

An investigation of young Chinese consumers’ purchasing motivations toward luxury products
by: Cui, Jingyue
Published: (2015)

The acceptance of TV Islamic reality shows by the Malay community
by: A.Manaf, Aini Maznina, et al.
Published: (2012)

The acceptance of TV Islamic reality shows by the Malay community
by: A.Manaf, Aini Maznina, et al.
Published: (2013)

The Role of the Film and Television Series in representing the Tourism Destination: The Findings on Audience Decision Process and the Factor of Influences
by: LIU, CHUAN-PEI
Published: (2016)

The Preferred User: How Audio Description could Change Understandings of Australian Television Audiences and Media Technology
by: Kent, Michael, et al.
Published: (2018)

Review of audience gratification with Chinese online film festivals
by: Yang, Yening, et al.
Published: (2024)

The influence of personality factors on attitudes towards counterfeiting of luxury brands and purchase intention
by: Teah, Min, et al.
Published: (2008)

Exploring Conventional Models of Purchase Intention: Consumer Attitudes Towards Smartphones Advertisement
by: Ahmad Azaini, Abdul Manaf, et al.
Published: (2014)

Consumers’ attitudes towards purchase intention for local brand automobiles manufactured in Malaysia
by: Chinedu, Anyanwu Hilary, et al.
Published: (2021)

Staging Corruption: Chinese Television and Politics
by: Keane, Michael
Published: (2016)

Alcohol content in the 'Hyper-Reality' MTV show 'Geordie Shore'
by: Lowe, Eden, et al.
Published: (2018)

Investigating factors influencing attitudes and intentions towards downloading
by: Teah, Min, et al.
Published: (2010)

The key factors influencing the purchase intention towards LCCs: the case of Chinese college students
by: Zheng, Xuan
Published: (2019)

Branding of free-to-air television stations: from customer-based to audience-based brand equity / Zakaria Razalli
by: Razalli, Zakaria
Published: (2016)

'No hugging please, we are Muslims': Akademi Fantasia, Malay television audiences and the negotiation of global popular cultural forms
by: Shamshudden, Rosya Izyanie, et al.
Published: (2014)

Showing Jawi, Chinese and Tamil calligraphy on stamps
by: Mohd Rani, Nurul Atikah
Published: (2017)

Understanding consumer's attitude towards online shopping purchase intention / Stephanie Lallai Tuah
by: Tuah, Stephanie Lallai
Published: (2015)

The mediating effects of attitude towards parallel imports in consumer personality – purchase intention linkage
by: Norjaya M. Yasin,, et al.
Published: (2009)

The impact of influencers' endorsement on Malaysian young adults' attitudes toward advertising and their purchase intentions
by: Norshahirah, Binti Abdul Razak
Published: (2024)

Antecedents of consumer’s attitude towards social media influencer & its impact on purchase intention
by: Teo, Desmond De Wen
Published: (2019)

Reality television programs in Malaysia : a dream come true?
by: Moy, Tow Yoon *, et al.
Published: (2006)

Extended hierarchy-of-effect model and its application on Islamic reality shows towards Malay community in Malaysia
by: Wok, Saodah, et al.
Published: (2012)