Airline crisis: communication effects on customer engagement during the Covid-19 pandemic 2020

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Airline crisis: communication effects on customer engagement during the Covid-19 pandemic 2020

Customer Engagement refers to emotional attachment that customer experiences with the service provider during the repeated communication and ongoing interactions during the service. Engagement occurs through satisfaction, loyalty and excitement about the company (Hollebeek, Srivastava and Chen'...

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Bibliographic Details
Main Author:	Panda, Bhagyashree
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2021
Subjects:	customer engagement customer satisfaction customer loyalty communication strategies airline service providers
Online Access:	https://eprints.nottingham.ac.uk/63428/

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