Exploring Consumer Perceptions of the Negative Effects of Red Meat Consumption on the Environment: A Green Demarketing Opportunity

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Exploring Consumer Perceptions of the Negative Effects of Red Meat Consumption on the Environment: A Green Demarketing Opportunity

The present study was initiated to determine the extent of the participants’ awareness of the negative outcomes of red meat consumption and their readiness to reduce such consumption for ecological reasons due to demarketing practices that they were exposed to. The study analysed the awareness of co...

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Bibliographic Details
Main Author:	Stassi, Francesco
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2020
Online Access:	https://eprints.nottingham.ac.uk/63216/

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