Infant formula milk promotion: a multimodal critical discourse analysis of packaging and homepages

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Infant formula milk promotion: a multimodal critical discourse analysis of packaging and homepages

This thesis investigates the discourses evident in infant formula milk promotion in the UK. The data which are analysed comprise packaging of formula preparations for babies and toddlers, and the Internet homepages of infant milk formula manufacturers’ online ‘clubs’ for parents. The study offers...

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Bibliographic Details
Main Author:	Lake, Fiona
Format:	Thesis (University of Nottingham only)
Language:	English
Published:	2020
Subjects:	Multimodal critical discourse analysis; Infant milk packaging; Infant milk manufacturers' homepages.
Online Access:	https://eprints.nottingham.ac.uk/63200/

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