Business plan for e-Grocer: 24 Mart
Online shopping industry has been around in Malaysia for many years. The market segment for e-grocery has already grown rapidly since 2016 from its small base. According to The Star (Toh) 2017, an approximately 2% of total grocery sales were transacted online in 2017. Comparing to China and USA, the...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2021
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| Online Access: | https://eprints.nottingham.ac.uk/63080/ |
| _version_ | 1848799993137201152 |
|---|---|
| author | Lau, Gilbert Kien Yen |
| author_facet | Lau, Gilbert Kien Yen |
| author_sort | Lau, Gilbert Kien Yen |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | Online shopping industry has been around in Malaysia for many years. The market segment for e-grocery has already grown rapidly since 2016 from its small base. According to The Star (Toh) 2017, an approximately 2% of total grocery sales were transacted online in 2017. Comparing to China and USA, the adoption of e-grocer in Malaysia was at slower rate. The main reasons are that Malaysian can easily purchase their daily grocer from nearest supermarket or wet market. In addition, Malaysian prefers “personalized services” from wet market sellers on recommendations for cooking tips and recipe and freshness of the products. |
| first_indexed | 2025-11-14T20:44:29Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-63080 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T20:44:29Z |
| publishDate | 2021 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-630802021-03-30T07:01:58Z https://eprints.nottingham.ac.uk/63080/ Business plan for e-Grocer: 24 Mart Lau, Gilbert Kien Yen Online shopping industry has been around in Malaysia for many years. The market segment for e-grocery has already grown rapidly since 2016 from its small base. According to The Star (Toh) 2017, an approximately 2% of total grocery sales were transacted online in 2017. Comparing to China and USA, the adoption of e-grocer in Malaysia was at slower rate. The main reasons are that Malaysian can easily purchase their daily grocer from nearest supermarket or wet market. In addition, Malaysian prefers “personalized services” from wet market sellers on recommendations for cooking tips and recipe and freshness of the products. 2021-02-24 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/63080/1/Management%20Project_24Mart_Gilbert_Final_15.09.2020.pdf Lau, Gilbert Kien Yen (2021) Business plan for e-Grocer: 24 Mart. [Dissertation (University of Nottingham only)] |
| spellingShingle | Lau, Gilbert Kien Yen Business plan for e-Grocer: 24 Mart |
| title | Business plan for e-Grocer: 24 Mart |
| title_full | Business plan for e-Grocer: 24 Mart |
| title_fullStr | Business plan for e-Grocer: 24 Mart |
| title_full_unstemmed | Business plan for e-Grocer: 24 Mart |
| title_short | Business plan for e-Grocer: 24 Mart |
| title_sort | business plan for e-grocer: 24 mart |
| url | https://eprints.nottingham.ac.uk/63080/ |