The Influence of Co-creation on Customer Experience Dimensions and Word of Mouth: An Investigation within the Restaurant Industry in China

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The Influence of Co-creation on Customer Experience Dimensions and Word of Mouth: An Investigation within the Restaurant Industry in China

Co-creation is increasingly playing an important role in building a unique and valuable experience for businesses. This dissertation studies the influence of customer participation through co-creation on different customer experience dimensions and word of mouth (WOM) in the restaurant industry. To...

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Bibliographic Details
Main Author:	Jin, Yang
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2020
Online Access:	https://eprints.nottingham.ac.uk/62921/

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