The Influence of Co-creation on Customer Experience Dimensions and Word of Mouth: An Investigation within the Restaurant Industry in China
Co-creation is increasingly playing an important role in building a unique and valuable experience for businesses. This dissertation studies the influence of customer participation through co-creation on different customer experience dimensions and word of mouth (WOM) in the restaurant industry. To...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2020
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| Online Access: | https://eprints.nottingham.ac.uk/62921/ |