Social Media Customer Engagement: Studying Anchor Seller and Brand or Product’s Effect on Customer Engagement in the Context of Social Selling Livestreams and Motivators of Engagement
Background: As a newly developed industry, online social selling lives has become highly prevalent on social media and on live streaming platforms. Modern companies and brands have begun to realize that social selling is an integral part of social media marketing strategy which plays an important ro...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2020
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| Online Access: | https://eprints.nottingham.ac.uk/62094/ |
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