The Effect of Co-branding Strategy on Impulse Purchase Intention and Attitudes towards Parent Brands in Chinese Sneaker Industry

QR Code

The Effect of Co-branding Strategy on Impulse Purchase Intention and Attitudes towards Parent Brands in Chinese Sneaker Industry

Co-branding strategy has been an attractive approach for business and brands to expand their business and to obtain more customer awareness. Within the fashion industry, sneaker brands are also building alliances with other types of brands frequently. Due to the low availability of certain co-brande...

Full description

Bibliographic Details
Main Author:	Wu, Zhennan
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2020
Subjects:	Co-branding Impulse Purchase Intention Attitudes towards Parent Brands Need for Uniqueness Parent Brand Familiarity
Online Access:	https://eprints.nottingham.ac.uk/62030/

Similar Items

Do prototypical brands have an advantage over me-too brands in the mature marketplace?
by: Quintal, Vanessa, et al.
Published: (2013)

The effects of product prototypicality on brand resonance in brand extensions - a conceptual analysis
by: Baird, Michael, et al.
Published: (2008)

Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships
by: Ramaseshan, Balasubramani, et al.
Published: (2014)

What moderates attitudes and purchase intentions in a luxury brand counterfeits context?
by: Teah, Min
Published: (2009)

Consumers' need for uniqueness: evaluation of the ready to wear line of luxury brands
by: Latter, Chelsey, et al.
Published: (2010)

Counterfeits of luxury branded products: what are the predictors and purchase intentions
by: Phau, Ian
Published: (2010)

Status consumption and uniqueness : effects on brand judgement and purchase intention
by: Latter, Chelsey Renee
Published: (2012)

Factors Influencing Consumer Buying Behaviour Of Luxury Fashion Brands in Malaysia
by: Seilkhanova, Saniya
Published: (2017)

Co-creating corporate brand identity with online brand communities: a managerial perspective
by: Essamri, A., et al.
Published: (2018)

Counterfeits of luxury brands: exploring the role of lawfulness and legality
by: Sequiera, M., et al.
Published: (2008)

Effect of brand image on consumer purchasing behaviour on clothing: Comparison between China and the UK's consumers
by: Tam, Kwok Keung
Published: (2007)

The mediating effects of perceived quality and risk on purchase intentions between prototypical and me-too brands
by: Quintal, Vanessa, et al.
Published: (2009)

Brand loyalty on sport shoes purchase : a Malaysian perspective
by: Chong, Justin
Published: (2000)

Can you resonate with prototypical brand extensions?
by: Baird, Michael
Published: (2009)

A conceptual analysis of the effects of product prototypicality on brand resonance in brand extensions
by: Baird, Michael, et al.
Published: (2008)

What is Core to A Brand? An Examination of The Brand Elements and Their Subsequent Impact on the Consumer
by: Mahajan, Nikhil
Published: (2006)

Does Stock Market value Brands?
by: Eleftheriadou, Despoina
Published: (2007)

How young adult consumers evaluate diffusion brands: effects of brand loyalty and status consumption
by: Phau, Ian, et al.
Published: (2009)

Building Strong Brands in Retailing
by: Woodside, Arch, et al.
Published: (2007)

The Impact of Crisis Response Strategies on Consumer Attitudes and Perceptions towards Halal Brands
by: Imran, Hina
Published: (2016)

The role of consumer fanaticism in the acceptance of brand extensions: merchandising in the video games market
by: Young, Joshua, et al.
Published: (2010)

Consumer evaluation of brand extensions
by: Ning, Jessie Ting Ay
Published: (2000)

Consumer Attitudes Towards Foreign Branded Apparel in Malaysia
by: Bhat, Sana Altaf
Published: (2016)

AN EXPLORATION INTO THE INFLUENCES OF CULTURE ON THE RELATIONSHIPS OF CHINESE AND BRITISH CONSUMERS WITH BRANDS
by: Ochen, Eunice
Published: (2006)

An experimental study of brand signal quality of products in an asymmetric information environment.
by: Tsao, Hsiu-Yuan
Published: (2002)

Influence of brand on Chinese consumers’ behaviours in Automobile choice: An investigation on Chinese customers’ buying attitudes towards domestic and foreign car brands
by: Wang, Luqi
Published: (2015)

Corporate Brand Rapture Theory: Antecedents, Processes, and Consequences
by: Lloyd, Stephen, et al.
Published: (2013)

Co-creating corporate brand identity with online brand communities: stakeholder and process-oriented perspectives
by: Essamri, Azzouz
Published: (2019)

CONSUMER MOTIVATIONS OF INDIAN YOUTH TO PURCHASE LUXURY BRANDS
by: KAPOOR, RIYA
Published: (2017)

Managing brands and customer engagement in online brand communities
by: Wirtz, J., et al.
Published: (2013)

Modelling the predictors and outcomes of brand experience: evidence from the chained fast food brand / Rozita Naina Mohamed
by: Naina Mohamed, Rozita
Published: (2014)

The effect of self expressive value and perceived value on Malaysian cosmetic brand loyalty: the mediating role of brand identification & word of mouth / Norzalita Abd Aziz and Hafaz Ngah.
by: Abd Aziz, Norzalita, et al.
Published: (2019)

Examining how brand image influences consumer purchasing
by: GOEL, AKANSH
Published: (2017)

Modelling factors influencing brand experience and its consequences on Malaysia’s national automotive brands / Wan Nadiah Mohd Nadzri
by: Mohd Nadzri, Wan Nadiah
Published: (2017)

Branding and its Competitive Advantage in the Consumer Electronics Industry
by: Singhania, Pritha
Published: (2006)

Title: Impact of brand experience on brand love and brand loyalty --in an empirical context of the gaming industry
by: YANG, Z.
Published: (2020)

The Effect of Controversy on Brand Visibility and Consumer Awareness in Formula One
by: Lees, Samuel Robert
Published: (2008)

Relationship of brand equity and innovation characteristics to acceptance and repurchase intention of smartphones
by: Wong, Chee Hoo
Published: (2012)

Tiger Woods, Nike, and I are (Not) Best Friends: How Brand’s Sports Sponsorship in Social-Media Impacts Brand Consumer’s Congruity and Relationship Quality
by: Do, H., et al.
Published: (2015)

Insight into the minds of tweens: unlocking the mystery of cool brands / Masdiana Sulaiman
by: Sulaiman, Masdiana
Published: (2016)