Relating product sales with product purchase arrival times using a Non-Homogeneous Poisson Process

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Relating product sales with product purchase arrival times using a Non-Homogeneous Poisson Process

Market segmentation lies at the heart of marketing and business strategy. There have been strides in the techniques implemented for the purposes of segmentation, however no research has been conducted that investigates segmentation using event series. This dissertation explores whether time segmenta...

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Bibliographic Details
Main Author:	Papadaki, Kalomoira
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2020
Online Access:	https://eprints.nottingham.ac.uk/61962/

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