The impact of emotional appeals (guilt and pride) and product involvement in green advertising on consumer attitude and purchase intention

QR Code

The impact of emotional appeals (guilt and pride) and product involvement in green advertising on consumer attitude and purchase intention

The study was designed to investigate the effects of emotional appeals (guilt vs. pride) in green advertising and the level of product involvement (high vs. low) on individuals’ attitudes toward ad, attitudes toward brands and purchase intentions. Specifically, it intended to determine the more effe...

Full description

Bibliographic Details
Main Author:	Zhou, Aili
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2020
Online Access:	https://eprints.nottingham.ac.uk/61939/

Similar Items

Green advertising appeal and consumer purchase intention
by: Tih, Siohong, et al.
Published: (2016)

Consumers' preference for eco-friendly packaged products: pride vs guilt appeal
by: Shimul, Anwar Sadat, et al.
Published: (2023)

Guilt appeals in advertising: the mediating roles of inferences of manipulative intent and attitude towards advertising
by: Lwin, Michael, et al.
Published: (2008)

Guilt appeals in advertising: investigating the roles of inferences of manipulative intent and attitudes towards advertising
by: Lwin, Michael, et al.
Published: (2008)

Conceptualising guilt appeals in advertising : the mediating roles of inferences of manipulative intent and attitude towards advertising
by: Lwin, Michael
Published: (2013)

The role of existential guilt appeals in charitable advertisements
by: Lwin, Michael, et al.
Published: (2008)

The Roles of Anticipated Guilt, Neutralisation and Advertising Appeals in Consumers' Ethical Decision-Making
by: YANG, SHU-TING
Published: (2008)

An exploratory study of existential guilt appeals in charitable advertisements
by: Lwin, Michael, et al.
Published: (2014)

Exploring existential guilt appeals in the context of charitable advertisements
by: Lwin, Michael, et al.
Published: (2008)

Measuring existential guilt appeals on donation intention
by: Lwin, Michael, et al.
Published: (2009)

The influence of fear appeal advertising toward consumers' attitute, emotion, reaction, and purchase intention in Kuching, Sarawak
by: Sim, Swee Liang.
Published: (2005)

Rational versus emotional appeals for smartphone advertisement in triggering UTAR undergraduates purchase intention
by: Yeo, Wan Teng, et al.
Published: (2020)

An exploratory study of reactive guilt appeals
by: Lwin, Michael, et al.
Published: (2011)

The role of guilt appeals on donation behavior
by: Lwin, Michael, et al.
Published: (2011)

The impact of advertising message strategies : fear appeal versus sex appeal upon consumers' intention to purchase / Noorlin Azwin binti Izahar
by: Izahar, Noorlin Azwin
Published: (2009)

Exploring a New Measure for Guilt Appeals
by: Lwin, Michael
Published: (2013)

The effect of ad appeal in influencing attitudes and purchase intentions toward green products
by: Jiawen, Fan
Published: (2020)

Relationships between sex appeal, attitude towards advertisement, brand and purchase intention on luxury fashion
by: Zahari, Nurfareena
Published: (2019)

Measuring the Effectiveness of Guilt Appeals in the Promotion of Certified Products
by: Teah, Jun-Huan
Published: (2017)

Exploring the effectiveness of existential guilt appeal: durable products
by: Lwin, Michael, et al.
Published: (2012)

Exploring a New Measure for Reactive Guilt Appeals
by: Lwin, Michael, et al.
Published: (2012)

Emotional appeal in advertising / Izz Dania Dzulkifle
by: Dzulkifle, Izz Dania
Published: (2020)

Exploring Conventional Models of Purchase Intention: Consumer Attitudes Towards Smartphones Advertisement
by: Ahmad Azaini, Abdul Manaf, et al.
Published: (2014)

The great divide in emotions under nostalgic appeal types in advertising
by: Phau, Ian, et al.
Published: (2009)

YouTube advertising appeals on generation Z’s purchase intention of beauty products: a predictive approach
by: Chan, Tak Jie, et al.
Published: (2025)

The Advertising Appeal of Genuinuity
by: ‘t Hart, Brian
Published: (2021)

An exploratory study on the relationship between involvement and attitude towards tv advertisements with Islamic symbols and purchase intent.
by: Hamisah Hasan,, et al.
Published: (2016)

Consumer cognitive responses towards types of nostalgic appeals in advertising
by: Marchegiani, Chris, et al.
Published: (2009)

In-Game Advertising: The Effects Of Telepresence On The Attitude And Purchase Intention
by: Hussein, Zuhal
Published: (2011)

Guilt and the emotional underpinnings of human pro-sociality
by: Stanulewicz, Natalia Katarzyna
Published: (2018)

Attitude of Muslim Consumers Toward Sex Appeal in Advertising: A Comparative Study Between Subcultures in Malaysia
by: Rageh, Ahmed, et al.
Published: (2014)

Relationship between attitude towards advertisement appeals and consumer buying behaviour among young adults in Malaysia
by: Lee, Kar Wai, et al.
Published: (2017)

The understanding of sad appeal in emotional advertisement among audiences in Klang Valley, Malaysia
by: Mohd Shahnawi Muhmad Pirus,, et al.
Published: (2018)

Relationship of advertising appeal towards purchase intention of generation Y’s on online cosmetic product. / Siti Sofea Md Sazali
by: Md Sazali, Siti Sofea
Published: (2017)

Consumers’ insights into sex appeal in advertising An Exploratory study in context of Pakistani millennials Consumers
by: Ashraf, Awais
Published: (2022)

Exploring Individuals’ Perception and Attitude of Sexual Appeals around Advertising in China
by: Zheng, Xi
Published: (2017)

The sexual attitude of Malaysian adolescents towards sexual appeal online advertisements
by: Voon, Shu Shin, et al.
Published: (2020)

Factors influencing consumers’ intention to purchase products advertised on Facebook
by: Mert, Hasinat, et al.
Published: (2018)

Influencing Factors Of Online Advertising Towards Consumer Purchase Intention
by: Ren, Hongyan
Published: (2009)

The influence of social media advertisement on consumer purchase intention in Malaysia
by: Tan, John How
Published: (2023)