Zhou, A. (2020). The impact of emotional appeals (guilt and pride) and product involvement in green advertising on consumer attitude and purchase intention.
Chicago Style (17th ed.) CitationZhou, Aili. The Impact of Emotional Appeals (guilt and Pride) and Product Involvement in Green Advertising on Consumer Attitude and Purchase Intention. 2020.
MLA (9th ed.) CitationZhou, Aili. The Impact of Emotional Appeals (guilt and Pride) and Product Involvement in Green Advertising on Consumer Attitude and Purchase Intention. 2020.
Warning: These citations may not always be 100% accurate.