Understanding viewer behaviors in live streaming:
the investigations on social live streaming service in
China

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Understanding viewer behaviors in live streaming: the investigations on social live streaming service in China

Live streaming is a new form of video-based social media for live sharing. It has become a mass phenomenon in China due to its astonishing popularity and business potential. Live streaming service is special in terms of how the content is created and produced and its monetization model. In a live st...

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Bibliographic Details
Main Author:	Guan, Zhengzhi
Format:	Thesis (University of Nottingham only)
Language:	English
Published:	2020
Subjects:	live streaming； social interaction; viewer behavior
Online Access:	https://eprints.nottingham.ac.uk/61506/

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