Effects of COVID-19 on hotel marketing and management: a perspective article
Purpose – This article discusses the effects of COVID-19 on hotel marketing and management practices and outlines a three-pronged research agenda to stimulate knowledge development in the hotel sector. Design/methodology/approach – This paper is based on an overview of the relevant literature on ho...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Emerald Group Publishing Ltd.
2020
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| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/61151/ |
| _version_ | 1848799845608849408 |
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| author | Jiang, Yangyang Wen, Jun |
| author_facet | Jiang, Yangyang Wen, Jun |
| author_sort | Jiang, Yangyang |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | Purpose – This article discusses the effects of COVID-19 on hotel marketing and management practices and outlines a three-pronged research agenda to stimulate knowledge development in the hotel sector.
Design/methodology/approach – This paper is based on an overview of the relevant literature on hotel marketing and management as well as the hotel guest behavior. The authors also investigated hospitality service trends to propose a research agenda.
Findings – This paper presents a research agenda from three dimensions – artificial intelligence (AI) and robotics, hygiene and cleanliness, and health and healthcare. First, different types of AI (mechanical, thinking, and feeling) might open up distinct research streams at the intersection of health crises and hotel management, in light of the COVID-19 pandemic. Additionally, this paper recommends that researchers move beyond typical perspectives on the antecedents and outcomes of hotel hygiene and cleanliness to delve into guests’ perceptions of the cleanliness of specific hotel surfaces. Furthermore, a more in-depth analysis is warranted about the evolving relationship between hotels and the healthcare sector.
Practical implications – The recommended research areas are intended to advance the knowledge base to help hotels recover from the COVID-19 pandemic. The suggested research streams are expected to provide actionable insights to promote the development and sustainability of the hotel sector.
Originality/value – This article appears to be a frontier study, critically examining possible effects of the COVID-19 pandemic on hotel marketing and management practices and how hoteliers may respond to such challenges to recover after this pandemic. |
| first_indexed | 2025-11-14T20:42:08Z |
| format | Article |
| id | nottingham-61151 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T20:42:08Z |
| publishDate | 2020 |
| publisher | Emerald Group Publishing Ltd. |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-611512020-07-30T06:35:03Z https://eprints.nottingham.ac.uk/61151/ Effects of COVID-19 on hotel marketing and management: a perspective article Jiang, Yangyang Wen, Jun Purpose – This article discusses the effects of COVID-19 on hotel marketing and management practices and outlines a three-pronged research agenda to stimulate knowledge development in the hotel sector. Design/methodology/approach – This paper is based on an overview of the relevant literature on hotel marketing and management as well as the hotel guest behavior. The authors also investigated hospitality service trends to propose a research agenda. Findings – This paper presents a research agenda from three dimensions – artificial intelligence (AI) and robotics, hygiene and cleanliness, and health and healthcare. First, different types of AI (mechanical, thinking, and feeling) might open up distinct research streams at the intersection of health crises and hotel management, in light of the COVID-19 pandemic. Additionally, this paper recommends that researchers move beyond typical perspectives on the antecedents and outcomes of hotel hygiene and cleanliness to delve into guests’ perceptions of the cleanliness of specific hotel surfaces. Furthermore, a more in-depth analysis is warranted about the evolving relationship between hotels and the healthcare sector. Practical implications – The recommended research areas are intended to advance the knowledge base to help hotels recover from the COVID-19 pandemic. The suggested research streams are expected to provide actionable insights to promote the development and sustainability of the hotel sector. Originality/value – This article appears to be a frontier study, critically examining possible effects of the COVID-19 pandemic on hotel marketing and management practices and how hoteliers may respond to such challenges to recover after this pandemic. Emerald Group Publishing Ltd. 2020-06-25 Article PeerReviewed application/pdf en cc_by https://eprints.nottingham.ac.uk/61151/1/Effects%20of%20COVID-19%20on%20hotel%20marketing%20and%20management%20a%20perspective%20article.pdf Jiang, Yangyang and Wen, Jun (2020) Effects of COVID-19 on hotel marketing and management: a perspective article. International Journal of Contemporary Hospitality Management . ISSN 0959-6119 Artificial intelligence and robotics; Hygiene and cleanliness; Health and health care; Hotel management; COVID-19 pandemic http://dx.doi.org/10.1108/IJCHM-03-2020-0237 doi: 10.1108/IJCHM-03-2020-0237 doi: 10.1108/IJCHM-03-2020-0237 |
| spellingShingle | Artificial intelligence and robotics; Hygiene and cleanliness; Health and health care; Hotel management; COVID-19 pandemic Jiang, Yangyang Wen, Jun Effects of COVID-19 on hotel marketing and management: a perspective article |
| title | Effects of COVID-19 on hotel marketing and management: a perspective article |
| title_full | Effects of COVID-19 on hotel marketing and management: a perspective article |
| title_fullStr | Effects of COVID-19 on hotel marketing and management: a perspective article |
| title_full_unstemmed | Effects of COVID-19 on hotel marketing and management: a perspective article |
| title_short | Effects of COVID-19 on hotel marketing and management: a perspective article |
| title_sort | effects of covid-19 on hotel marketing and management: a perspective article |
| topic | Artificial intelligence and robotics; Hygiene and cleanliness; Health and health care; Hotel management; COVID-19 pandemic |
| url | https://eprints.nottingham.ac.uk/61151/ https://eprints.nottingham.ac.uk/61151/ https://eprints.nottingham.ac.uk/61151/ |