The antecedents and consequences of value co-creation behaviors in a hotel setting: a two-country study

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The antecedents and consequences of value co-creation behaviors in a hotel setting: a two-country study

This study examines the antecedents and consequences of value co-creation behavior in a hospitality context. An online questionnaire with samples of hotel patrons in the United States and Australia was used to obtain data and partial least square modeling was used in the analysis. The results sugges...

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Bibliographic Details
Main Authors:	Roy, Sanjit K., Balaji, M. S., Soutar, Geoffrey, Jiang, Yangyang
Format:	Article
Language:	English
Published:	SAGE Publications Inc. 2019
Subjects:	value co-creation behavior; service fairness; respect; well-being; trust; hotels
Online Access:	https://eprints.nottingham.ac.uk/59720/

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