The antecedents and consequences of value co-creation behaviors in a hotel setting: a two-country study
This study examines the antecedents and consequences of value co-creation behavior in a hospitality context. An online questionnaire with samples of hotel patrons in the United States and Australia was used to obtain data and partial least square modeling was used in the analysis. The results sugges...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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SAGE Publications Inc.
2019
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| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/59720/ |
| _version_ | 1848799666236293120 |
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| author | Roy, Sanjit K. Balaji, M. S. Soutar, Geoffrey Jiang, Yangyang |
| author_facet | Roy, Sanjit K. Balaji, M. S. Soutar, Geoffrey Jiang, Yangyang |
| author_sort | Roy, Sanjit K. |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | This study examines the antecedents and consequences of value co-creation behavior in a hospitality context. An online questionnaire with samples of hotel patrons in the United States and Australia was used to obtain data and partial least square modeling was used in the analysis. The results suggest patron fairness perception enhances trust and identification with a hotel, which encourage engagement in the value co-creation behavior. Furthermore, this behavior enhances patron well-being and respect for the hotel. The study contributes to the literature by suggesting a value co-creation behavior model in the hospitality context and empirically examining the antecedents and consequences of this behavior. The results have important implications for managers designing service encounters that can encourage hotel patrons to engage in the value co-creation behavior. |
| first_indexed | 2025-11-14T20:39:17Z |
| format | Article |
| id | nottingham-59720 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T20:39:17Z |
| publishDate | 2019 |
| publisher | SAGE Publications Inc. |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-597202020-01-09T02:47:17Z https://eprints.nottingham.ac.uk/59720/ The antecedents and consequences of value co-creation behaviors in a hotel setting: a two-country study Roy, Sanjit K. Balaji, M. S. Soutar, Geoffrey Jiang, Yangyang This study examines the antecedents and consequences of value co-creation behavior in a hospitality context. An online questionnaire with samples of hotel patrons in the United States and Australia was used to obtain data and partial least square modeling was used in the analysis. The results suggest patron fairness perception enhances trust and identification with a hotel, which encourage engagement in the value co-creation behavior. Furthermore, this behavior enhances patron well-being and respect for the hotel. The study contributes to the literature by suggesting a value co-creation behavior model in the hospitality context and empirically examining the antecedents and consequences of this behavior. The results have important implications for managers designing service encounters that can encourage hotel patrons to engage in the value co-creation behavior. SAGE Publications Inc. 2019-12-04 Article PeerReviewed application/pdf en cc_by https://eprints.nottingham.ac.uk/59720/1/PDF%E5%90%88%E5%B9%B6_60963.pdf Roy, Sanjit K., Balaji, M. S., Soutar, Geoffrey and Jiang, Yangyang (2019) The antecedents and consequences of value co-creation behaviors in a hotel setting: a two-country study. Cornell Hospitality Quarterly . p. 193896551989057. ISSN 1938-9655 value co-creation behavior; service fairness; respect; well-being; trust; hotels http://dx.doi.org/10.1177/1938965519890572 doi:10.1177/1938965519890572 doi:10.1177/1938965519890572 |
| spellingShingle | value co-creation behavior; service fairness; respect; well-being; trust; hotels Roy, Sanjit K. Balaji, M. S. Soutar, Geoffrey Jiang, Yangyang The antecedents and consequences of value co-creation behaviors in a hotel setting: a two-country study |
| title | The antecedents and consequences of value co-creation behaviors in a hotel setting: a two-country study |
| title_full | The antecedents and consequences of value co-creation behaviors in a hotel setting: a two-country study |
| title_fullStr | The antecedents and consequences of value co-creation behaviors in a hotel setting: a two-country study |
| title_full_unstemmed | The antecedents and consequences of value co-creation behaviors in a hotel setting: a two-country study |
| title_short | The antecedents and consequences of value co-creation behaviors in a hotel setting: a two-country study |
| title_sort | antecedents and consequences of value co-creation behaviors in a hotel setting: a two-country study |
| topic | value co-creation behavior; service fairness; respect; well-being; trust; hotels |
| url | https://eprints.nottingham.ac.uk/59720/ https://eprints.nottingham.ac.uk/59720/ https://eprints.nottingham.ac.uk/59720/ |