Examining the impact of top Malaysian brands' social media marketing on customer engagement: using big data analytics

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Examining the impact of top Malaysian brands' social media marketing on customer engagement: using big data analytics

Recognizing the benefits from social media in customer engagement, firms started to realize the importance of social media integration within their marketing plans. However, a lot of these companies still find it challenging to understand what kind of content they should produce on their social medi...

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Bibliographic Details
Main Author:	Abdul Rahman, Wan Nurhayati
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2020
Subjects:	social media marketing big data Instagram customer engagement uses and gratification theory Malaysian social media influencer
Online Access:	https://eprints.nottingham.ac.uk/59670/

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