Examining the impact of top Malaysian brands' social media marketing on customer engagement: using big data analytics
Recognizing the benefits from social media in customer engagement, firms started to realize the importance of social media integration within their marketing plans. However, a lot of these companies still find it challenging to understand what kind of content they should produce on their social medi...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2020
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| Online Access: | https://eprints.nottingham.ac.uk/59670/ |