How online video platforms could support China’s independent microfilm (short film) makers and enhance the Chinese film industry

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How online video platforms could support China’s independent microfilm (short film) makers and enhance the Chinese film industry

As with the US and EU media landscapes, the Chinese film industry is dominated by platforms similar to Netflix, Hulu and Amazon, most notably in the form of the BAT (Baidu, Alibaba, Tencent) companies that according to He (2015) are ‘taking over the film industry’. These have been described as ‘impe...

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Bibliographic Details
Main Authors:	Gilardi, Filippo, White, Andrew, Cheng, Shuxin, Sheng, Jin, Song, Wei, Zhao, Yifan
Format:	Article
Language:	English
Published:	2019
Subjects:	Chinese online video platforms; microfilms; micro-movies; short movies; digital business models; micro-payment
Online Access:	https://eprints.nottingham.ac.uk/59639/

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