How online video platforms could support China’s independent microfilm (short film) makers and enhance the Chinese film industry
As with the US and EU media landscapes, the Chinese film industry is dominated by platforms similar to Netflix, Hulu and Amazon, most notably in the form of the BAT (Baidu, Alibaba, Tencent) companies that according to He (2015) are ‘taking over the film industry’. These have been described as ‘impe...
| Main Authors: | , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
2019
|
| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/59639/ |
| _version_ | 1848799657238462464 |
|---|---|
| author | Gilardi, Filippo White, Andrew Cheng, Shuxin Sheng, Jin Song, Wei Zhao, Yifan |
| author_facet | Gilardi, Filippo White, Andrew Cheng, Shuxin Sheng, Jin Song, Wei Zhao, Yifan |
| author_sort | Gilardi, Filippo |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | As with the US and EU media landscapes, the Chinese film industry is dominated by platforms similar to Netflix, Hulu and Amazon, most notably in the form of the BAT (Baidu, Alibaba, Tencent) companies that according to He (2015) are ‘taking over the film industry’. These have been described as ‘imperialistic’ in the monopolization of their respective markets and in the use of their financial muscle to squeeze content creators’ incomes (Jin, 2015). While in the western market this undermines the mainly middle-class professionals who drive creativity (Timberg,2015), in China it limits the opportunities for new talent to grow. This paper will, therefore, give an overview of the Chinese microfilm (online short movies) industry and investigate how Chinese BAT companies and other online video providers could enhance the Chinese film industry by developing infrastructure to direct revenue of microfilms to the creators. |
| first_indexed | 2025-11-14T20:39:09Z |
| format | Article |
| id | nottingham-59639 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T20:39:09Z |
| publishDate | 2019 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-596392020-01-09T02:58:18Z https://eprints.nottingham.ac.uk/59639/ How online video platforms could support China’s independent microfilm (short film) makers and enhance the Chinese film industry Gilardi, Filippo White, Andrew Cheng, Shuxin Sheng, Jin Song, Wei Zhao, Yifan As with the US and EU media landscapes, the Chinese film industry is dominated by platforms similar to Netflix, Hulu and Amazon, most notably in the form of the BAT (Baidu, Alibaba, Tencent) companies that according to He (2015) are ‘taking over the film industry’. These have been described as ‘imperialistic’ in the monopolization of their respective markets and in the use of their financial muscle to squeeze content creators’ incomes (Jin, 2015). While in the western market this undermines the mainly middle-class professionals who drive creativity (Timberg,2015), in China it limits the opportunities for new talent to grow. This paper will, therefore, give an overview of the Chinese microfilm (online short movies) industry and investigate how Chinese BAT companies and other online video providers could enhance the Chinese film industry by developing infrastructure to direct revenue of microfilms to the creators. 2019-12-03 Article PeerReviewed application/pdf en cc_by https://eprints.nottingham.ac.uk/59639/1/Andy-merged.pdf Gilardi, Filippo, White, Andrew, Cheng, Shuxin, Sheng, Jin, Song, Wei and Zhao, Yifan (2019) How online video platforms could support China’s independent microfilm (short film) makers and enhance the Chinese film industry. Cultural Trends . pp. 1-15. ISSN 0954-8963 Chinese online video platforms; microfilms; micro-movies; short movies; digital business models; micro-payment http://dx.doi.org/10.1080/09548963.2019.1697852 doi:10.1080/09548963.2019.1697852 doi:10.1080/09548963.2019.1697852 |
| spellingShingle | Chinese online video platforms; microfilms; micro-movies; short movies; digital business models; micro-payment Gilardi, Filippo White, Andrew Cheng, Shuxin Sheng, Jin Song, Wei Zhao, Yifan How online video platforms could support China’s independent microfilm (short film) makers and enhance the Chinese film industry |
| title | How online video platforms could support China’s independent microfilm (short film) makers and enhance the Chinese film industry |
| title_full | How online video platforms could support China’s independent microfilm (short film) makers and enhance the Chinese film industry |
| title_fullStr | How online video platforms could support China’s independent microfilm (short film) makers and enhance the Chinese film industry |
| title_full_unstemmed | How online video platforms could support China’s independent microfilm (short film) makers and enhance the Chinese film industry |
| title_short | How online video platforms could support China’s independent microfilm (short film) makers and enhance the Chinese film industry |
| title_sort | how online video platforms could support china’s independent microfilm (short film) makers and enhance the chinese film industry |
| topic | Chinese online video platforms; microfilms; micro-movies; short movies; digital business models; micro-payment |
| url | https://eprints.nottingham.ac.uk/59639/ https://eprints.nottingham.ac.uk/59639/ https://eprints.nottingham.ac.uk/59639/ |