Strategic and operational remanufacturing mental models: a study on Chinese automotive consumers buying choice

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Strategic and operational remanufacturing mental models: a study on Chinese automotive consumers buying choice

Purpose: Remanufacturing is the only end-of-life (EOL) treatment process that results in as-new functional and aesthetic quality and warranty. However, applying mental model theory, we argue that the conception of remanufacturing as an EOL process activates an operational mental model(OMM) that conn...

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Bibliographic Details
Main Authors:	Moosmayer, Dirk, Abdulrahman, Muhammad, Subramanian, Nachiappan, Bergkvist, Lars
Format:	Article
Language:	English
Published:	Emerald Publishing 2019
Subjects:	Remanufacturing; car engine; simulation study; consumer preferences; conjoint analysis; cluster analysis
Online Access:	https://eprints.nottingham.ac.uk/59509/

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