Sentiment analysis of hotel reviews in Singapore

Tourism industry is one of the major industries in Singapore, attracting a total number of 17.4 million of international tourists in 2017. This industry is poised to grow further with a recorded total number of 18.5 million of international tourists visited Singapore in 2018, an increase of 6.2% com...

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Main Author: Wong, Wai Ming
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2020
Subjects:
Online Access:https://eprints.nottingham.ac.uk/59490/
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author Wong, Wai Ming
author_facet Wong, Wai Ming
author_sort Wong, Wai Ming
building Nottingham Research Data Repository
collection Online Access
description Tourism industry is one of the major industries in Singapore, attracting a total number of 17.4 million of international tourists in 2017. This industry is poised to grow further with a recorded total number of 18.5 million of international tourists visited Singapore in 2018, an increase of 6.2% compared to 2017 (www.stb.gov.sg, 2019). As hotel stay will be one of the major factors in tourist experience, we will examine the drivers of sentiments of online hotel reviews, overall sentiments towards hotels in Singapore and the useful insights and recommendations that hoteliers can adopt from existing sentiments of online hotel reviews. About 18943 online reviews were extracted from Tripadvisor.com and 1855 reviews were extracted from Hotels.com and text analytics were carried out using RapidMiner whereas sentiment analysis was carried out using Aylien text analytics. The research outcome indicated that customers sentiments are generally positive and key drivers influencing customer sentiments are service, food, location, room, facility, brand loyalty / image and price.
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format Dissertation (University of Nottingham only)
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institution University of Nottingham Malaysia Campus
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language English
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publishDate 2020
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spelling nottingham-594902020-08-05T08:00:27Z https://eprints.nottingham.ac.uk/59490/ Sentiment analysis of hotel reviews in Singapore Wong, Wai Ming Tourism industry is one of the major industries in Singapore, attracting a total number of 17.4 million of international tourists in 2017. This industry is poised to grow further with a recorded total number of 18.5 million of international tourists visited Singapore in 2018, an increase of 6.2% compared to 2017 (www.stb.gov.sg, 2019). As hotel stay will be one of the major factors in tourist experience, we will examine the drivers of sentiments of online hotel reviews, overall sentiments towards hotels in Singapore and the useful insights and recommendations that hoteliers can adopt from existing sentiments of online hotel reviews. About 18943 online reviews were extracted from Tripadvisor.com and 1855 reviews were extracted from Hotels.com and text analytics were carried out using RapidMiner whereas sentiment analysis was carried out using Aylien text analytics. The research outcome indicated that customers sentiments are generally positive and key drivers influencing customer sentiments are service, food, location, room, facility, brand loyalty / image and price. 2020-07-24 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/59490/1/Wong%20Wai%20Ming-converted.pdf Wong, Wai Ming (2020) Sentiment analysis of hotel reviews in Singapore. [Dissertation (University of Nottingham only)] big data data analytics sentiment analysis online hotel reviews Singapore hotels
spellingShingle big data
data analytics
sentiment analysis
online hotel reviews
Singapore hotels
Wong, Wai Ming
Sentiment analysis of hotel reviews in Singapore
title Sentiment analysis of hotel reviews in Singapore
title_full Sentiment analysis of hotel reviews in Singapore
title_fullStr Sentiment analysis of hotel reviews in Singapore
title_full_unstemmed Sentiment analysis of hotel reviews in Singapore
title_short Sentiment analysis of hotel reviews in Singapore
title_sort sentiment analysis of hotel reviews in singapore
topic big data
data analytics
sentiment analysis
online hotel reviews
Singapore hotels
url https://eprints.nottingham.ac.uk/59490/