Benefits and challenges of marketing digitization strategy for telecommunication in Malaysia

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Benefits and challenges of marketing digitization strategy for telecommunication in Malaysia

Digital marketing is related to marketing activities of companies on various digital platforms. The word digital is related to connecting through wires and technology. In this assignment an attempt has been made to evaluate digital marketing strategies involved in marketing activities of telecommuni...

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Bibliographic Details
Main Author:	Wong, Chin Phang
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2020
Online Access:	https://eprints.nottingham.ac.uk/59208/

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