What influences the dissemination of online rumour messages in social media: the role of message, communicator, channel and rumour features

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What influences the dissemination of online rumour messages in social media: the role of message, communicator, channel and rumour features

Social media enables efficient and easy exchange of information. However, this not only enhances the sharing of valid information but also facilitates the dissemination of rumours which may have harmful impacts on individuals, companies and the society. To manage the impacts of rumours, it is import...

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Bibliographic Details
Main Author:	Li, Boying
Format:	Thesis (University of Nottingham only)
Language:	English
Published:	2019
Subjects:	Rumour rumour dissemination social media persuasive appeal emotion schemas
Online Access:	https://eprints.nottingham.ac.uk/59141/

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