Investigating Omni-Channel Operational Strategies in the UK Retail Sector

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Investigating Omni-Channel Operational Strategies in the UK Retail Sector

With the development of Internet applications such as e-commerce and social networking, consumers’ shopping, social and entertainment scenarios and ways have become diversified, which has led to the change of retail channels. Omni-Channel and Multi-Channel, Cross-Channel has a natural connectio...

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Bibliographic Details
Main Author:	Yue, Xiuge
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2019
Online Access:	https://eprints.nottingham.ac.uk/58607/

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