Investigating Omni-Channel Operational Strategies in the UK Retail Sector
With the development of Internet applications such as e-commerce and social networking, consumers’ shopping, social and entertainment scenarios and ways have become diversified, which has led to the change of retail channels. Omni-Channel and Multi-Channel, Cross-Channel has a natural connectio...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2019
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| Online Access: | https://eprints.nottingham.ac.uk/58607/ |