An Investigation into In-Store Customer Experience and Its Influence on Purchasing Intention of Male Chinese Luxury Fashion Consumers

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An Investigation into In-Store Customer Experience and Its Influence on Purchasing Intention of Male Chinese Luxury Fashion Consumers

China has become the most attractive luxury fashion product market, in which male consumers were major segment in luxury fashion products consumption, and luxury fashion products consumption mainly took place in retail stores. Meanwhile, experience marketing has dynamically developed. This encourage...

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Bibliographic Details
Main Author:	Ma, Chaoyi
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2019
Online Access:	https://eprints.nottingham.ac.uk/58404/

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