Perceived Difference in Typefaces to The Desirability of Products

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Perceived Difference in Typefaces to The Desirability of Products

The main topic of this dissertation paper is semiotics, namely the study of signs. In this field, a large number of researchers have taken notice of the importance of typography, especially font styles in communicating connotative meanings. This paper seeks to determine the perceived differences in...

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Bibliographic Details
Main Author:	KUANG, LEI
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2019
Online Access:	https://eprints.nottingham.ac.uk/58330/

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