Perceived Difference in Typefaces to The Desirability of Products
The main topic of this dissertation paper is semiotics, namely the study of signs. In this field, a large number of researchers have taken notice of the importance of typography, especially font styles in communicating connotative meanings. This paper seeks to determine the perceived differences in...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2019
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| Online Access: | https://eprints.nottingham.ac.uk/58330/ |