The Role of Social Media Influencers in China Beauty Industry: Consumers’ Perspective
This study aims to explore the role of social media influencers in China beauty industry from the perspective of consumers. Existing literature on the topic mainly focus on the role of social media influencers in promoting products or building consumers customer relationships and brand awareness. Th...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2019
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| Online Access: | https://eprints.nottingham.ac.uk/57891/ |
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