The factors that influence consumers' willingness to disclose personal information to social networking site providers. A case study of the Vietnamese using Facebook.

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The factors that influence consumers' willingness to disclose personal information to social networking site providers. A case study of the Vietnamese using Facebook.

The goal of this study is to examine how different factors influence the consumers’ willingness to disclose personal information to the SNS providers. The study focused on investigating the privacy paradox between the inhibitor as the perceived risk and the driver as the perceived benefits. It later...

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Bibliographic Details
Main Author:	Vu, Phuong Anh
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2019
Online Access:	https://eprints.nottingham.ac.uk/57742/

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