Effectiveness of In-app Advertising in the Context of the Chinese Market: A Study of the App “RED”

Effectiveness of In-app Advertising in the Context of the Chinese Market: A Study of the App “RED”

Mobile advertising has been discovered as a promising industry worthy of billion pounds. Mobile devices and applications are permeating into consumers’ life in all aspects and keep enlarging their influences. Go with the global tide of mobile development, in-app advertising has become the fastest gr...

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Bibliographic Details
Main Author: LI, WEI
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2019
Online Access:https://eprints.nottingham.ac.uk/57730/

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