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Examining Brand-Related User-Generated Content on Twitter: Machine Learning Approaches to Topic Analysis and the Investigation of Social Motivations

Creating and sharing user-generated content (UGC) online is one of the principal means by which consumers can take part in shaping a brand’s image. Brand-related UGC is frequently shared on social networking sites (SNSs) such as Twitter, generating vast volumes of data containing consumers’ concerns...

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Bibliographic Details
Main Author:	Theuring, Jonathan
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2019
Online Access:	https://eprints.nottingham.ac.uk/57642/

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