The Effectiveness of Short-Video Social Media Advertising: A Case Study of Tik Tok And Kwai In China

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The Effectiveness of Short-Video Social Media Advertising: A Case Study of Tik Tok And Kwai In China

As a kind of new industry, short video social service allows users to record their lives and experience and upload these videos to their short video social accounts. There are two main short video social service platforms in China: Tik Tok and Kwai. Advertising on short video platforms is generally...

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Bibliographic Details
Main Author:	Gao, Tiannan
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2019
Online Access:	https://eprints.nottingham.ac.uk/57336/

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