Business plan: MBizM Group focussing on branding, digital marketing & product innovation

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Business plan: MBizM Group focussing on branding, digital marketing & product innovation

This paper provides a strategic business overview of the MBizM Group, a Lean Six Sigma (LSS) training and consultancy group of companies, that have been in operations in the Malaysian market for 10 years. Despite having paid little or no attention to branding and marketing activities, MBizM’s Compan...

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Bibliographic Details
Main Author:	Rendhawa, Dhalita
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2019
Online Access:	https://eprints.nottingham.ac.uk/57259/

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