Political marketing: factors influencing trust in Putin’s presidential campaign 2018

Political marketing: factors influencing trust in Putin’s presidential campaign 2018

The way elections are carried out today has been changed dramatically. Electorate has become a target market for political parties and politicians. To attract target market (electorate) more marketing tools and techniques are being used. Thus, any political campaign is carried out today using the to...

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Bibliographic Details
Main Author: Morgunova, Svetlana
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2019
Online Access:https://eprints.nottingham.ac.uk/57252/

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