Social media brand engagement as a proxy for E-commerce activities: a case study of Sina Weibo and JD

Social media brand engagement as a proxy for E-commerce activities: a case study of Sina Weibo and JD

E-commerce platforms facilitate sales of products while product vendors engage in Social Media Activities (SMA) to drive E-commerce Platform Activities (EPA) of consumers, enticing them to search, browse and buy products. The frequency and timing of SMA are expected to affect levels of EPA, increasi...

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Bibliographic Details
Main Authors: Lin, Weiqiang, Saleiro, Pedro, Milic-Frayling, Natasa, Ch'ng, Eugene
Format: Conference or Workshop Item
Language:English
Published: 2019
Subjects:
Social Media Activities; E-commerce Platform Activities; Cross-sectional Data Analysis; Time Series; Multi-class Categorization; Quantile Level Prediction
Online Access:https://eprints.nottingham.ac.uk/55994/

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