International TV series distribution on Chinese digital platforms: marketing strategies and audience engagement

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International TV series distribution on Chinese digital platforms: marketing strategies and audience engagement

The relationship between online media platforms in China and fan groups is a dynamic one when it comes to the distribution of international TV series and other media content, as media platforms incorporate user-generated content to encourage or foster audience engagement. Through a series of case st...

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Bibliographic Details
Main Authors:	Gilardi, Filippo, Lam, Celia, Tan, K. Cohen, White, Andrew, Cheng, Shuxin, Zhao, Yifan
Format:	Article
Language:	English
Published:	SAGE 2018
Subjects:	Audience engagement; Chinese digital platforms; Chinese online marketing; International TV series; Online video distribution
Online Access:	https://eprints.nottingham.ac.uk/55319/

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