International TV series distribution on Chinese digital platforms: marketing strategies and audience engagement
The relationship between online media platforms in China and fan groups is a dynamic one when it comes to the distribution of international TV series and other media content, as media platforms incorporate user-generated content to encourage or foster audience engagement. Through a series of case st...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE
2018
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| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/55319/ |