Customer Journey - How can customer journey be improved in the airline industry

Customer Journey - How can customer journey be improved in the airline industry

The study presents the customer journey and the experience the passenger gets in an airline industry. Many studies explain the role of innovative brand experience in the airline industry but not on the journey and how can that be a competitive advantage to the airline. The goal of the study was to...

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Bibliographic Details
Main Author: Maniar, Rohen
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2017
Online Access:https://eprints.nottingham.ac.uk/55189/

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