Examining the role of Augmented Reality (AR) with regards to customer experience & engagement within the luxury fashion industry

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Examining the role of Augmented Reality (AR) with regards to customer experience & engagement within the luxury fashion industry

The purpose of this dissertation is to trace the role of Augmented Reality (AR) and its influence on customer experience and engagement within the luxury fashion industry. Given the recent digital advancements and the renewed use of social media, this research question is an interesting one since it...

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Bibliographic Details
Main Author:	Malik, Kamna
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2018
Online Access:	https://eprints.nottingham.ac.uk/55145/

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