To what extent can Hambrick and Fukutomi’s (1991) theory of seasons of CEO tenure explain today’s Youtuber phenomena? - Case study of Priya Patel (WonderWoman)

To what extent can Hambrick and Fukutomi’s (1991) theory of seasons of CEO tenure explain today’s Youtuber phenomena? - Case study of Priya Patel (WonderWoman)

This piece of research aims to explore whether the CEO seasons tenure model, devised by Hambrick and Fukutomi (1991) is applicable in explaining Youtuber performance over tenure. A single case study approach was used to analyse the performance of Priya Patel, a successful YouTube star who has been p...

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Bibliographic Details
Main Author: khan, i
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2018
Online Access:https://eprints.nottingham.ac.uk/54918/

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