The Application of Business Intelligence and Analytics in Understanding and Improving the Event Organisation:
A Case Study of Operational Research Society Conferences

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The Application of Business Intelligence and Analytics in Understanding and Improving the Event Organisation: A Case Study of Operational Research Society Conferences

Business Intelligence and Analytics (BIA) has become significant in any business, organisations as they utilise the collected data to identify customers' demands, preferences and potential needs. This research is carried out to understand how BIA could help improving the events organisations in...

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Bibliographic Details
Main Author:	Liu, Qi
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2018
Online Access:	https://eprints.nottingham.ac.uk/54902/

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