How imagery and brands in luxury perfume advertisements transport the consumer and contribute to the creation of the postmodern symbolic identity

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How imagery and brands in luxury perfume advertisements transport the consumer and contribute to the creation of the postmodern symbolic identity

This research investigates the ways in which consumers are transported in luxury perfume advertisements through the imagery and brands and how this aids in the crafting of their manifold symbolic identities. It was found that narrative storylines interweave with both the hedonic and experiential ele...

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Bibliographic Details
Main Author:	Jessop, Joshua
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2018
Subjects:	perfume advertisements transportation
Online Access:	https://eprints.nottingham.ac.uk/54881/

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