Traditional Word-of-Mouth antecedents, attitudes and purchase intentions:
A case of Vietnam’s infant formula product

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Traditional Word-of-Mouth antecedents, attitudes and purchase intentions: A case of Vietnam’s infant formula product

Regardless the acknowledged impact of Word-of-Mouth communication on the buying decision-making process, studies examining how Word-of-Mouth recipients utilise such information is scarce. Therefore, this study exhibits a framework which comprises of various elements having impacts on the recipients’...

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Bibliographic Details
Main Author:	Mai, Ngoc Phuong
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2018
Online Access:	https://eprints.nottingham.ac.uk/54830/

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