#thinspiration: An investigation into whether using social media, particularly Instagram, to market products has an adverse effect on British females’ body satisfaction and self-esteem, and whether it contributes to product sales
Social media has begun to transform itself over the years into a platform that provides multiple opportunities for businesses, such as being able to facilitate promotion and brand engagement. Social networking sites have become a part of individuals’ everyday lives and they are exposed to numerous i...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2018
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| Online Access: | https://eprints.nottingham.ac.uk/54703/ |
| _version_ | 1848799068055142400 |
|---|---|
| author | Robertson, Georgia |
| author_facet | Robertson, Georgia |
| author_sort | Robertson, Georgia |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | Social media has begun to transform itself over the years into a platform that provides multiple opportunities for businesses, such as being able to facilitate promotion and brand engagement. Social networking sites have become a part of individuals’ everyday lives and they are exposed to numerous images via social media. Using these social media platforms to sell products through celebrities is becoming the new hotspot of marketing. The proposed study will focus on the relationship between images projected through social media that are used for advertising and marketing purposes and the way it affects British women’s body satisfaction, and the way in which they perceive themselves. This study looks to see if marketing campaigns portray an ideal body that is accepted and internalised by numerous women, and how these images might affect their self-esteem and body satisfaction.
This study investigates the effect that social media has on British females’ body image satisfaction, their own personal self-esteem and the way that they perceive themselves. The attention of the study is particularly focused on the images that are used on social media platforms such as Instagram, that are facilitating promotions and brand engagements, and the feelings these are evoking in individuals regarding their body satisfaction and other emotions that are drawn out, such as envy. Previously, literature has focused on traditional advertising affecting female body image satisfaction especially in American females; this study looks to fill the gaps by looking at the phenomena through digital platforms along with the British female perspective on the topic. |
| first_indexed | 2025-11-14T20:29:47Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-54703 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T20:29:47Z |
| publishDate | 2018 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-547032022-11-21T16:10:57Z https://eprints.nottingham.ac.uk/54703/ #thinspiration: An investigation into whether using social media, particularly Instagram, to market products has an adverse effect on British females’ body satisfaction and self-esteem, and whether it contributes to product sales Robertson, Georgia Social media has begun to transform itself over the years into a platform that provides multiple opportunities for businesses, such as being able to facilitate promotion and brand engagement. Social networking sites have become a part of individuals’ everyday lives and they are exposed to numerous images via social media. Using these social media platforms to sell products through celebrities is becoming the new hotspot of marketing. The proposed study will focus on the relationship between images projected through social media that are used for advertising and marketing purposes and the way it affects British women’s body satisfaction, and the way in which they perceive themselves. This study looks to see if marketing campaigns portray an ideal body that is accepted and internalised by numerous women, and how these images might affect their self-esteem and body satisfaction. This study investigates the effect that social media has on British females’ body image satisfaction, their own personal self-esteem and the way that they perceive themselves. The attention of the study is particularly focused on the images that are used on social media platforms such as Instagram, that are facilitating promotions and brand engagements, and the feelings these are evoking in individuals regarding their body satisfaction and other emotions that are drawn out, such as envy. Previously, literature has focused on traditional advertising affecting female body image satisfaction especially in American females; this study looks to fill the gaps by looking at the phenomena through digital platforms along with the British female perspective on the topic. 2018-09-13 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/54703/1/Dissertation%20FINAL.pdf Robertson, Georgia (2018) #thinspiration: An investigation into whether using social media, particularly Instagram, to market products has an adverse effect on British females’ body satisfaction and self-esteem, and whether it contributes to product sales. [Dissertation (University of Nottingham only)] |
| spellingShingle | Robertson, Georgia #thinspiration: An investigation into whether using social media, particularly Instagram, to market products has an adverse effect on British females’ body satisfaction and self-esteem, and whether it contributes to product sales |
| title | #thinspiration: An investigation into whether using social media, particularly Instagram, to market products has an adverse effect on British females’ body satisfaction and self-esteem, and whether it contributes to product sales |
| title_full | #thinspiration: An investigation into whether using social media, particularly Instagram, to market products has an adverse effect on British females’ body satisfaction and self-esteem, and whether it contributes to product sales |
| title_fullStr | #thinspiration: An investigation into whether using social media, particularly Instagram, to market products has an adverse effect on British females’ body satisfaction and self-esteem, and whether it contributes to product sales |
| title_full_unstemmed | #thinspiration: An investigation into whether using social media, particularly Instagram, to market products has an adverse effect on British females’ body satisfaction and self-esteem, and whether it contributes to product sales |
| title_short | #thinspiration: An investigation into whether using social media, particularly Instagram, to market products has an adverse effect on British females’ body satisfaction and self-esteem, and whether it contributes to product sales |
| title_sort | #thinspiration: an investigation into whether using social media, particularly instagram, to market products has an adverse effect on british females’ body satisfaction and self-esteem, and whether it contributes to product sales |
| url | https://eprints.nottingham.ac.uk/54703/ |