Consumer market segmentation for physiotherapy service in Malaysia using qualitative approach

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Consumer market segmentation for physiotherapy service in Malaysia using qualitative approach

Physiotherapy service has experienced an increase in demand over the past few years in Malaysia. With the offer of professional services and public awareness, physiotherapy has provided a practical and evidence based treatment to physical problems. In fact, physiotherapy service has been growing and...

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Bibliographic Details
Main Author:	Tan, Soon Shuen
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2018
Online Access:	https://eprints.nottingham.ac.uk/54631/

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