Lyrical business plan
This paper looks to form a comprehensive business plan elaborating the rationale, design, and implementation approach of spinning-off the existing influencer marketing capability within Dentsu Aegis Network into a stand-alone brand and business entity: Lyrical Snd Bhd. Dentsu Aegis Network is a m...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2018
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| Online Access: | https://eprints.nottingham.ac.uk/54623/ |
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