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Mining Brand Image through the analysis of unstructured online customer reviews: A Machine Learning Approach

One of the most important possessions of a company is the brand image, which plays a fundamental role in the marketing strategy. However, there is not a clear consensus on its definition and much less in its measurement. Online customer reviews are growing exponentially, providing a new source to sh...

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Bibliographic Details
Main Author:	mansilla lobos, roberto javier
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2018
Online Access:	https://eprints.nottingham.ac.uk/54533/

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