Mining Brand Image through the analysis of unstructured online customer reviews: A Machine Learning Approach
One of the most important possessions of a company is the brand image, which plays a fundamental role in the marketing strategy. However, there is not a clear consensus on its definition and much less in its measurement. Online customer reviews are growing exponentially, providing a new source to sh...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2018
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| Online Access: | https://eprints.nottingham.ac.uk/54533/ |